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POLITICAL CAMPAIGN COMMUNICATION

INSIDE AND OUT

,
9781138291829 ::  POLITICAL CAMPAIGN COMMUNICATION
ISBN:

9781138291829

EditorialTAYLOR & FRANCIS GROUP
Edicion:
Páginas:402
Idioma:INGLES
P.V.P.: 64,91 € + 4% IVA = 67,51 €
Dto 5% Ahorras 3,38 €
Importe final iva incl. 64,13 €
PLAZO DE ENTREGA 20 DIAS

<P>NOW IN ITS THIRD EDITION, <I>POLITICAL CAMPAIGN COMMUNICATION: INSIDE AND OUT</I> EXAMINES THE INTRICACIES OF POLITICAL CAMPAIGNING THROUGH THE EYES OF BOTH AN ACADEMIC AND A POLITICAL CONSULTANT. UNLIKE OTHERS IN ITS FIELD, THIS TEXT TAKES A BROAD VIEW OF POLITICAL CAMPAIGNING, DISCUSSING BOTH THEORIES AND PRINCIPLES, ALONG WITH TOPICS SUCH AS POLITICAL SOCIALIZATION, THE ROLE OF MONEY, ETHICS, AND CRITICAL EVENTS. THIS NEW EDITION DELVES INTO ONGOING CHANGES IN THE AMERICAN POLITICAL ENVIRONMENT, WITH FULLER EXAMINATIONS OF WOMEN AND GENDER, THE INVOLVEMENT OF SOCIAL MEDIA IN POLITICAL CAMPAIGNING, POLITICAL MONEY, AND ETHICS. ADVANCED UNDERGRADUATE AND GRADUATE STUDENTS OF POLITICAL COMMUNICATION CAN MAKE USE OF UPDATED CHAPTER-BY-CHAPTER DISCUSSION QUESTIONS AND ONLINE PRACTICE QUIZZES.</P>

<P>TABLE OF CONTENTS</P><P></P><P>PART 1-AN OVERVIEW OF POLITICAL COMMUNICATION ISSUES</P><OL><P><LI>POLITICAL COMMUNICATION: AN INTRODUCTION</LI><P></P><P><LI>ETHICAL QUESTIONS IN POLITICAL COMMUNICATION</LI><P></P><P><LI>POLITICAL SOCIALIZATION: THE DEVELOPMENT OF POLITICAL ATTITUDES</LI><P></P><P><LI>CAMPAIGN STRATEGIES</LI><P></P><P><LI>THE IMAGE OF THE POLITICAL CANDIDATE</LI><P></P><P><LI>MEDIA THEORY AND POLITICAL COMMUNICATION</LI><P></P><P>PART 2- <B>THE CAMPAIGN TEAM</P><P><LI>CAMPAIGN ORGANIZATION</LI><P></P><P><LI>CAMPAIGN COMMUNICATIONS IN THE MASS MEDIA</LI><P></P><P><LI>POLITICAL POLLING</LI><P></P><P><LI>CAMPAIGN COMMUNICATIONS: DIRECT VOTER CONTACT</LI><P></P><P><LI>POLITICAL SPEECHES</LI><P></P><P><LI>CYBERSPACE: THE INTERNET AND POLITICAL COMMUNICATIONS</LI><P></P><P>PART 3-</B> <B>CAMPAIGN CONCERNS</P><P><LI>PRESS COVERAGE AND MEDIA RELATIONS</LI><P></P><P><LI>THE ROLE OF POLITICAL MONEY</LI><P></P><P><LI>THE ROLE OF INTERPERSONAL INFLUENCE</LI><P></P><P><LI>CRITICAL EVENTS ANALYSIS</LI><P></P></OL><P></P></B>

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