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MATCHMAKERS AND MARKETS

THE REVOLUTIONARY ROLE OF INFORMATION IN THE ECONOMY

9780198840985 ::  MATCHMAKERS AND MARKETS
ISBN:

9780198840985

EditorialOXFORD UNIVERSITY PRESS
Edicion:
Páginas:224
Idioma:INGLES
P.V.P.: 37,77 € + 4% IVA = 39,28 €
Dto 5% Ahorras 1,96 €
Importe final iva incl. 37,32 €
PLAZO DE ENTREGA 15 DIAS

PART I: INFORMATION AND CONSUMER MARKETS1: MAGIC PIE2: MATCHMAKERS3: PERSONAL ASSISTANT4: DIVERSIFICATIONPART II: FINANCE AND INFORMATION MARKETS5: FINANCIAL MARKETS6: INFORMATION MARKETSPART III: MARKETS AND INSTITUTIONS7: FROM MARKETS TO THE ECONOMY8: MAN AND THE ECONOMY9: EVOLVING ECONOMY10: PARADIGM SHIFT

TO UNDERSTAND THE BEWILDERING COMPLEXITIES OF CONSUMER MARKETS AND FINANCIAL MARKETS, YOU'LL NEED TO LOOK BEYOND TRADITIONAL TEXTBOOKS. THIS BOOK AIMS TO BETTER UNDERSTANDING OF CURRENT MARKETS THROUGH STUDYING THE IMPLICATIONS OF LIVING IN AN INFORMATION AGE. IT EXAMINES THE IMPACTS THAT INFORMATION HAS ON HOW MARKETS FUNCTION, AND PRESENTS A NOVEL MARKET THEORY IN WHICH INFORMATION TAKES CENTRE STAGE WHEN ANALYZING HOW THE ECONOMY FUNCTIONS AND EVOLVES. IT DEPICTSMARKETS WITH THREE CATEGORIES OF ACTORS (CONSUMERS, BUSINESSES, AND INFORMATION INTERMEDIARIES), AND PREDICTS THE GROWING IMPORTANCE OF THE ROLE OF INFORMATION INTERMEDIARIES, OR 'MATCHMAKERS', AS FACILITATORS OF TRANSACTIONS BETWEEN CONSUMERS AND BUSINESSES.MATCHMAKERS AND MARKETS WILL GUIDE READERS TO REFLECT ON THEIR OWN ROLE IN THE ECONOMY. IT PROVIDES NUMEROUS SCENARIOS AND EXAMPLES FROM THE REAL-WORLD ECONOMY, ENABLING READERS TO ASK NEW QUESTIONS AND DRAW THEIR OWN CONCLUSIONS. THE AIM OF THIS BOOK IS TO STIMULATE THE READER'S OWN THINKING, WHETHER A CONSUMER ON THE HIGH STREET, OR AN INVESTOR ON WALL STREET, A POLICY MAKER IN THE GOVERNMENT ARMCHAIR, OR AN ENTREPRENEUR DREAMING TO MAKE THE NEXT BIG THING IN THE WORLD. THIS BOOKWILL STIR UP DISCUSSION AND DEBATE AS THE CLAIMS AND CONCLUSIONS MOVE AWAY FROM MAINSTREAM THEORIES.

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