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COMMUNICATING SCIENCE AND TECHNOLOGY THROUGH ONLINE VIDEO

RESEARCHING A NEW MEDIA PHENOMENON

,
9781138483491 ::  COMMUNICATING SCIENCE AND TECHNOLOGY THROUGH ONLINE VIDEO
ISBN:

9781138483491

Colección:ROUTLEDGE FOCUS ON COMMUNICATION STUDIES
EditorialTAYLOR & FRANCIS GROUP
Edicion:
Páginas:148
Idioma:INGLES
P.V.P.: 59,88 € + 4% IVA = 62,27 €
Dto 5% Ahorras 3,11 €
Importe final iva incl. 59,16 €
PLAZO DE ENTREGA 20 DIAS

<P>ONLINE VIDEO’S UNIQUE CAPACITY TO REACH LARGE AUDIENCES MAKES IT A POWERFUL TOOL TO COMMUNICATE SCIENCE AND TECHNOLOGY TO THE GENERAL PUBLIC. THE OUTCOME OF THE INTERNATIONAL RESEARCH PROJECT "VIDEONLINE," THIS BOOK PROVIDES A UNIQUE INSIGHT INTO THE KEY ELEMENTS OF ONLINE SCIENCE VIDEOS, SUCH AS NARRATIVE TRENDS, PRODUCTION CHARACTERISTICS, AND ISSUES OF SCIENTIFIC RIGOR. IF OFFERS VARIOUS METHODOLOGICAL APPROACHES: A LITERATURE REVIEW, CONTENT ANALYSIS, AND INTERVIEWS AND SURVEYS OF EXPERT PRACTITIONERS TO PROVIDE INFORMATION ON HOW TO MAINTAIN STANDARDS OF RIGOUR AND TECHNICAL QUALITY IN VIDEO PRODUCTION.</P>

<P>1. INVESTIGATING SCIENCE-RELATED ONLINE VIDEO</P><P></P><P>(BIENVENIDO LEÓN AND MICHAEL BOURK)</P><P>1.1. SCIENCE COMMUNICATION IN THE DIGITAL ENVIRONMENT</P><P>1.2. THE VIDEONLINE PROJECT</P><P>1.3. SUMMARY OF MAIN FINDINGS</P><P></P><P>2. AN OVERVIEW OF SCIENCE ONLINE VIDEO: DESIGNING A CLASSIFICATION OF FORMATS</P><P></P><P>(JOSÉ ALBERTO GARCÍA-AVILÉS AND ALICIA DE LARA) </P><P>2.1. DEVELOPMENT OF ONLINE VIDEO</P><P>2.2. ONLINE VIDEO, A TOOL TO COMMUNICATE SCIENCE</P><P>2.3. EFFECTIVENESS OF SCIENTIFIC ONLINE VIDEO</P><P>2.4. CLASSIFICATION OF ONLINE SCIENTIFIC VIDEO FORMATS </P><P>2.5. CONCLUSION</P><P></P><P>3. PRODUCING SCIENCE ONLINE VIDEO</P><P></P><P>(MARÍA CARMEN ERVITI)</P><P>3.1. PRODUCERS</P><P>3.2. SCIENTISTS</P><P>3.3. FORMAT</P><P>3.4. OBJECTIVES</P><P>3.5. NEW OPPORTUNITIES FOR SCIENCE VIDEO PRODUCTION</P><P></P><P>4. WHEN SCIENCE BECOMES CONTROVERSIAL</P><P></P><P>(MARÍA CARMEN ERVITI, JOSÉ AZEVEDO AND MÓNICA CODINA)</P><P>4.1. CLIMATE CHANGE</P><P>4.2. VACCINES</P><P>4.3. NANOTECHNOLOGY</P><P>4.4. RESULTS</P><P>4.5. IN SEARCH&NBSP;OF THE KEYS TO CONTROVERSY</P><P></P><P>5. NEW AND OLD NARRATIVES: CHANGING NARRATIVES OF SCIENCE DOCUMENTARY IN THE DIGITAL ENVIRONMENT</P><P></P><P>(LLOYD S. DAVIS AND BIENVENIDO LEÓN) </P><P>5.1. INTRODUCTION</P><P>5.2. EMPIRICAL STUDY</P><P>5.3. NEW NARRATIVES FOR A NEW AGE?<BR></P><P>6. RIGOUR IN ONLINE SCIENCE VIDEOS: AN INITIAL APPROACH</P><P>(MIQUEL FRANCÉS AND ÀLVAR PERIS)</P><P>6.1. NEW CHALLENGES FOR SCIENTIFIC DISSEMINATION</P><P>6.2. SCIENTIFIC RIGOUR IN AUDIOVISUAL SCIENCE COMMUNICATION</P><P>6.3. EMPIRICAL STUDY</P><P>6.4. DISCUSSION AND CONCLUSIONS</P><P></P><P>7. AUDIOVISUAL FORMATS AND CONTENT IN UNIVERSITY CORPORATE COMMUNICATION: LOST BRANDING OPPORTUNITIES?</P><P></P><P>(JOAN ENRIC ÚBEDA AND GERMÁN LLORCA-ABAD)</P><P>7.1. INTRODUCTION<BR>7.2. VIDEOS AND ORGANISATIONS<BR>7.3. METHODOLOGY<BR>7.4. RESULTS AND DISCUSSION<BR>7.5. CONCLUSIONS</P><P></P><P>8. ENTERTAINMENT<EM> IN</EM> SCIENCE: USEFUL IN SMALL DOSES</P><P></P><P>(MICHAEL BOURK, BIENVENIDO LEÓN AND LLOYD S. DAVIS)</P><P>8.1. SCIENCE AS ENTERTAINMENT</P><P>8.2. EMPIRICAL STUDY</P><P>8.3. A LOOK INTO THE FUTURE</P><P></P><P>9. FRAMING IN CLIMATE CHANGE VIDEOS</P><P></P><P>(BIENVENIDO LEÓN, MAXWELL BOYKOFF, JUHI HUDA AND CARMEN RODRIGO) </P><P>9.1. FRAMES IN CLIMATE CHANGE REPRESENTATION </P><P>9.2. MAIN THEMES </P><P>9.3. GAIN VS. LOSS</P><P>9.4. CONCLUSION</P><P>10. CONCLUSION: INNOVATION AND FUTURE CHALLENGES </P><P></P><P>(MICHAEL BOURK AND BIENVENIDO LEÓN)</P><P>10.1. INNOVATION IN SCIENCE ONLINE VIDEO<BR>10.2. SOME CHALLENGES AHEAD</P><P></P>

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