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COMMUNICATING SCIENCE AND TECHNOLOGY THROUGH ONLINE VIDEO

RESEARCHING A NEW MEDIA PHENOMENON

,
9781138483491 ::  COMMUNICATING SCIENCE AND TECHNOLOGY THROUGH ONLINE VIDEO
ISBN:

9781138483491

Colección:ROUTLEDGE FOCUS ON COMMUNICATION STUDIES
EditorialTAYLOR & FRANCIS GROUP
Edicion:
Páginas:148
Idioma:INGLES
P.V.P.: 59,19 € + 4% IVA = 61,56 €
Dto 5% Ahorras 3,08 €
Importe final iva incl. 58,48 €
PLAZO DE ENTREGA 20 DIAS

ONLINE VIDEO’S UNIQUE CAPACITY TO REACH LARGE AUDIENCES MAKES IT A POWERFUL TOOL TO COMMUNICATE SCIENCE AND TECHNOLOGY TO THE GENERAL PUBLIC. THE OUTCOME OF THE INTERNATIONAL RESEARCH PROJECT "VIDEONLINE," THIS BOOK PROVIDES A UNIQUE INSIGHT INTO THE KEY ELEMENTS OF ONLINE SCIENCE VIDEOS, SUCH AS NARRATIVE TRENDS, PRODUCTION CHARACTERISTICS, AND ISSUES OF SCIENTIFIC RIGOR. IF OFFERS VARIOUS METHODOLOGICAL APPROACHES: A LITERATURE REVIEW, CONTENT ANALYSIS, AND INTERVIEWS AND SURVEYS OF EXPERT PRACTITIONERS TO PROVIDE INFORMATION ON HOW TO MAINTAIN STANDARDS OF RIGOUR AND TECHNICAL QUALITY IN VIDEO PRODUCTION.

1. INVESTIGATING SCIENCE-RELATED ONLINE VIDEO(BIENVENIDO LEÓN AND MICHAEL BOURK)1.1. SCIENCE COMMUNICATION IN THE DIGITAL ENVIRONMENT1.2. THE VIDEONLINE PROJECT1.3. SUMMARY OF MAIN FINDINGS2. AN OVERVIEW OF SCIENCE ONLINE VIDEO: DESIGNING A CLASSIFICATION OF FORMATS(JOSÉ ALBERTO GARCÍA-AVILÉS AND ALICIA DE LARA) 2.1. DEVELOPMENT OF ONLINE VIDEO2.2. ONLINE VIDEO, A TOOL TO COMMUNICATE SCIENCE2.3. EFFECTIVENESS OF SCIENTIFIC ONLINE VIDEO2.4. CLASSIFICATION OF ONLINE SCIENTIFIC VIDEO FORMATS 2.5. CONCLUSION3. PRODUCING SCIENCE ONLINE VIDEO(MARÍA CARMEN ERVITI)3.1. PRODUCERS3.2. SCIENTISTS3.3. FORMAT3.4. OBJECTIVES3.5. NEW OPPORTUNITIES FOR SCIENCE VIDEO PRODUCTION4. WHEN SCIENCE BECOMES CONTROVERSIAL(MARÍA CARMEN ERVITI, JOSÉ AZEVEDO AND MÓNICA CODINA)4.1. CLIMATE CHANGE4.2. VACCINES4.3. NANOTECHNOLOGY4.4. RESULTS4.5. IN SEARCHOF THE KEYS TO CONTROVERSY5. NEW AND OLD NARRATIVES: CHANGING NARRATIVES OF SCIENCE DOCUMENTARY IN THE DIGITAL ENVIRONMENT(LLOYD S. DAVIS AND BIENVENIDO LEÓN) 5.1. INTRODUCTION5.2. EMPIRICAL STUDY5.3. NEW NARRATIVES FOR A NEW AGE?6. RIGOUR IN ONLINE SCIENCE VIDEOS: AN INITIAL APPROACH(MIQUEL FRANCÉS AND ÀLVAR PERIS)6.1. NEW CHALLENGES FOR SCIENTIFIC DISSEMINATION6.2. SCIENTIFIC RIGOUR IN AUDIOVISUAL SCIENCE COMMUNICATION6.3. EMPIRICAL STUDY6.4. DISCUSSION AND CONCLUSIONS7. AUDIOVISUAL FORMATS AND CONTENT IN UNIVERSITY CORPORATE COMMUNICATION: LOST BRANDING OPPORTUNITIES?(JOAN ENRIC ÚBEDA AND GERMÁN LLORCA-ABAD)7.1. INTRODUCTION7.2. VIDEOS AND ORGANISATIONS7.3. METHODOLOGY7.4. RESULTS AND DISCUSSION7.5. CONCLUSIONS8. ENTERTAINMENT IN SCIENCE: USEFUL IN SMALL DOSES(MICHAEL BOURK, BIENVENIDO LEÓN AND LLOYD S. DAVIS)8.1. SCIENCE AS ENTERTAINMENT8.2. EMPIRICAL STUDY8.3. A LOOK INTO THE FUTURE9. FRAMING IN CLIMATE CHANGE VIDEOS(BIENVENIDO LEÓN, MAXWELL BOYKOFF, JUHI HUDA AND CARMEN RODRIGO) 9.1. FRAMES IN CLIMATE CHANGE REPRESENTATION 9.2. MAIN THEMES 9.3. GAIN VS. LOSS9.4. CONCLUSION10. CONCLUSION: INNOVATION AND FUTURE CHALLENGES (MICHAEL BOURK AND BIENVENIDO LEÓN)10.1. INNOVATION IN SCIENCE ONLINE VIDEO10.2. SOME CHALLENGES AHEAD

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